New Era celebrates its 90st Anniversary

Meanwhile New Era Caps are represented in mostly every hip-hop video that is being published at the moment. They are fundamental accessories in the sub-culture, streets or even in the clubs.


The German immigrant Erhard Koch founded in 1920 a classic cap, made of 100% cotton. Due to the fact that Koch was a baseball fan he began to produce baseball caps. This idea was the breakthrough of the label New Era.


New Era Caps are meanwhile more than just baseball accessories of the different teams. New Era is a traditional part of this society. Happy Birthday!

Pictures from  New

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