New Era celebrates its 90st Anniversary



Meanwhile New Era Caps are represented in mostly every hip-hop video that is being published at the moment. They are fundamental accessories in the sub-culture, streets or even in the clubs.

History:

The German immigrant Erhard Koch founded in 1920 a classic cap, made of 100% cotton. Due to the fact that Koch was a baseball fan he began to produce baseball caps. This idea was the breakthrough of the label New Era.



Today:

New Era Caps are meanwhile more than just baseball accessories of the different teams. New Era is a traditional part of this society. Happy Birthday!

Pictures from  New Era.com

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